So now that you have your main keywords you need to bring it all
together with “On & Off Page Optimization” but first lets look at
some of the factors that the search engines use to ranking websites:
On-Page Factors
- Age of site
- Length of time domain has been registered
- Age of content
- Uniqueness of content
- Regularity with which new content is added
- Standard on-site factors (I’ll get to this soon)
Off-Page Factors
- Incoming backlinks and anchor text of incoming backlinks
- Negative scoring for some incoming backlinks (perhaps those
coming from low value pages, reciprocated backlinks, paid links,
link farms, etc.)
- Rate of acquisition of backlinks: too many too fast could
indicate “unnatural” link buying activity
- Text surrounding outward links and incoming backlinks
- Use of sub-domains, use of keywords in sub-domains
So I figured we better start from scratch. Lets just quickly learn
what SEO is so we can get a better understanding of how it can help
us.
Search engine optimization (SEO) is the process of optimizing a
website through an extensive mixture of tasks that help improve a
website’s presence on the search engines. So this brings up the
question, “What is a Search Engine?” This question can easily be
answered by asking you to get on the internet and visiting
Google.com, Yahoo.com, or MSN.com. These are the most popular
and Major Search Engines. A search engine is an extensive database
that uses algorithms (the way information is collected) to pull
information quickly and efficiently, making information easily
available. A person using a search engine will specify criteria
(keywords/phrases) about something they are interested in for
example “Real Estate”. When a person enters their search criteria
into the search engine they hope to find information that is most
relevant to the keywords entered. This is the main goal of a
search engine, to give its users totally relevant results of their
search criteria.
contact:
Altafahmed@yahoo.com 0092-3002095767
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